What's NEWS at the Oakland Group

Oakland Group hired by Eaton Sales thoroughbred agency

The Oakland Group has been hired by the prestigious Eaton Sales agency to handle the company's advertising and promotional efforts. Based in Lexington, Kentucky, Eaton Sales is one of the foremost names in the Thoroughbred industry. The agency annually ranks among the leading consignors of Thoroughbred horses in the world by gross sales, as well as by number of graded stakes winners produced each year. In 2007 alone, Eaton Sales is represented by the horses who finished among the top three runners in both the Kentucky Derby and Preakness Stakes, Curlin and Hard Spun. Eaton Sales has enlisted The Oakland Group to help with all their marketing efforts, to include the redesign and management of the company's website. To that end, The Oakland Group has generated a comprehensive media campaign to help augment Eaton's brand awareness in the commercial marketingplace. "We are very pleased that a company with the prestige of Eaton Sales has turned to The Oakland Group to help with their advertising needs," said Oakland Group president Byers Watt. "We will dedicate all our resources to make sure we do the best possible job for them. For me the exciting part of the challenge will be to introduce some concepts that are new and fresh to the Thoroughbred industry. We hope and trust this is a relationship that will last a long time and produce some spectacular results."