What's NEWS at the Oakland Group

Oakland Group completes national promotion for The Jockey Club

The Oakland Group recently completed a comprehensive marketing campaign for InCompass, a subsidiary of The Jockey Club dedicated to bringing information technolgies to the business of Thoroughbred racing. Based in Lexington, InCompass personnel hired The Oakland Group to design, write and produce a series of promotional pieces showcasing the companu's broad range of products. Those pieces will be central to InCompass' efforts to expand their market penetration into existing marketing strategies at work in the industry. "We're very proud of the fact that InCompass entrusted us with such an important project," said Byers Watt, president of The Oakland Group. "More importantly, I'm very pleased with the quality of work that was generated on the company's behalf. The promotional pieces are fresh and interesting, and I'm confident they will be powerful tools to market their services to the racetracks and horsemen."